
Rangkul Jawaramu
(Embrace Your Champions)
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Visual Campaign
As part of a campaign for the Jakarta 2032 Summer Olympics, we have created a set of posters showcasing Indonesia's greatest athletes being embraced by a unique iteration of the Olympic rings. The design is inspired by the Indonesian social value of "Gotong Royong," which emphasizes reciprocity and mutual aid. The logo combines this concept with the Olympic spirit, representing unity and solidarity among athletes from different nations.
Drawing inspiration from the iconic 1976 Montreal Games, the Olympic rings have been modified to symbolize people embracing each other to celebrate the games. This design element adds a unique touch to the campaign and highlights the welcoming and friendly nature of Indonesia. With this powerful message of togetherness, we hope to inspire athletes and spectators alike to come together and celebrate the spirit of the games.