Brand Identity -
Final Project for CSM University of The Arts London Short Course in Branding Identity

Rebranding concept of Lion Air, the second biggest low-cost carrier in Southeast Asia. Following a turbulent year or two, rebranding can be a way out to signal its renewed energy. The new name: Fly Explora, reflects the adventurous lifestyle of its customer. In order to reflect this persona, we created a visual identity themed "simplified nature" with minimalist shapes and four basic colours inspired by the natural landscape of Southeast Asia. Meanwhile, the aircraft livery design was inspired by the Rangkok Badak (Buceros Rhinoceros) , a native bird species of the Kalimantan rainforest. With its fresh new look, Fly Explora is set to take flight and inspire travelers to explore new horizons.